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I'm Nicola Toner, I help small business owners with their business route to market strategy and I'm also a crowdfunding mentor.
Experience
My background is Marketing and Business, which I studied at Liverpool Uni in the 90s, and I have been really lucky to have worked for some really amazing companies like Twining's Tea, Sara Lee Corp and Douwe Egberts Coffee during my corporate career. I became a self employed consultant in 2008 and since then I've worked all over the world, from Dubai to Chicago to Panama City and a few places in between.
Before the pandemic I would travel around the world managing projects or helping big companies knock their sales teams into shape at all levels. I spent a year in Malta working on several projects including the European Capital of Culture events in 2018.
Now I focus on small business owners and I help lots of them work out where the heck their business is going and how its going to get there.
Crowdfunding
I accidentally became involved with Crowdfunding about 7 years ago, when I was asked by a friend to write a sales pitch.
I wrote an amazing pitch but the campaign still failed. I couldn't believe it, so decided to try to understand the secrets to a good Crowdfunding campaign.
In the last 7 years I have taken the process apart and put it back together so many times to come up with a really straight forward way to run a campaign to make sure you hit your target. Its my tried and tested 12 week crowdfunding plan which is available over on my website.
Route To Market & Strategy
In the last 12 months I've niched down to concentrate on helping business owners, to understand their business route to market through planning and strategy. I see so many business owners trying to gain momentum, turn their passion in to a business and they don't always have all the skills to make a real success, so I get involved to help them achieve their dreams. They may know everything about their subject, so I just fill the gaps in their knowledge and help them push forward in a big way.
I like to mix with likeminded people and I firmly believe that if you keep the right company and rub shoulders with the right people then it makes your success a whole lot more likely to happen.
I find that the majority of small business owners are reluctant to write any type of plan because they don't always fully understand the benefits and they usually have no clue where the plan should start. I’m here to help them focus and to get the important bits done so that they can move forward, faster.
So, that's me, Nicola, 52, originally from The Wirral but now living in Granada Spain.
I'd love to hear about some of the people who are here, so why not leave me some comments and drop some links to your businesses so that I can go and have a look at what you do?
I'm so grateful to have so many people who want to work with me and I can't wait to give you some of my tried and tested tips to nail your strategy or set you off on the crowdfunding path.
Thanks for reading! xx
NICOLA TONER CONSULTANCY SERVICES
Email: me@nicolatoner.com
Copyright © 2021 Nicola Toner - All Rights Reserved
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